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Saturday, April 9, 2011

Cadbury slogans....

 They are the slogans and jingles that have been the soundtrack to all our yesterdays. The longest-surviving Cadbury's product, Dairy Milk, was launched in 1913, some 89 years after Quaker John Cadbury opened his first tea shop in Birmingham. Its “glass and a half” slogan was dreamed up in 1928 and its advertising is still making waves today, notably through the award-winning “drumming gorilla” advert set to the Phil Collins hit In the Air Tonight.
But the title for the longest-running Cadbury campaign is held by Flake, a bar that was launched in 1920.

The “Flake Girl” campaign started in 1959 and is still going strong — despite occasional complaints that it is too overtly suggestive — with singer Joss Stone the latest incarnation.

Another advert that sticks, sometimes annoyingly, in the mind of chocolate eaters of a certain age is the “Everyone's a Fruit and Nut case” song in which Frank Muir lisped to Tchaikovsky's Dance of the Sugar Plum Fairy.

Cadbury's Fudge, launched in 1948, was best known for its chirpy jingle “A finger of Fudge is just enough to give your kids a treat” while Eighties chocolate classic Wispa — recently relaunched after an internet campaign — was promoted by comedians Mel Smith and Griff Rhys-Jones.

But perhaps most remembered of all is the mysterious James Bond character who featured in the Milk Tray campaign from 1968 until he was pensioned off in 2003.

For more than three decades he overcame all obstacles so he could deliver a box of soft and hard centres to the woman of his affections… and all because the lady loves Milk Tray.

(ref Jonnathan Prynn )


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