GUEST POST: Top advertising slogans> Willy E. Arcilla

Posted in: branding (INQUIRER.net Blogs)
By: Willy E. Arcilla*( Thank you sir for this information)
Nothing is more enduring in the field of advertising and communications than the slogan or tagline. Advertising experts even theorize that slogans are more important than visual executions because what we hear is what we remember most based on psychological studies. Visual executions change to provide freshness to a campaign, but great taglines endure.Over the years, we have been captivated by many taglines of the most popular brands from cigarettes to colas, soaps to shampoos, from cars to computers, and sports leagues to sports shoes. Advertisers know too well the tagline represents the essence of the brand message that should influence consumer attitude and motivate purchase behavior. Memorability will depend on both the strength of the line and the amount of media exposure devoted to promoting it. However, this is not a chicken-or-egg situation because a good advertiser quickly realizes the power behind a strong slogan that deserves maximum media exposure.So what makes a good slogan? Simple and memorable. Relevant to the target and unique to the brand. Consumer language. In a word, “Brilliant”! Allow me to pay tribute to the copywriters responsible for creating what I pick as the 101 top taglines (no particular order).

1. Come to where the flavor is. - Marlboro
2. It’s the real thing. - Coca-Cola
3. Coke is it. - Coca-Cola
4. Always Coca-Cola. - Coca-Cola
5. Just for the taste of it. - Diet Coke
6. The choice of a new generation. - Pepsi
7. Ask for more. - Pepsi
8. Obey your thirst. - Sprite
9. The uncola. - 7-Up
10. Do the Dew. - Mountain Dew
11. Is it in you? - Gatorade
12. This Bud’s for you. - Budweiser
13. It’s Miller time! - Miller High Life
14. Tastes great, less filling! - Miller Lite
15. It can only be Heineken. - Heineken
16. Probably the best beer in the world. - Carlsberg
17. Australian for beer. - Foster’s
18. Keep walking. - Johnnie Walker
19. The best part of waking up is Folger’s in your cup. - Folger’s
20. Got Milk? - California Milk Board
21. Melts in your mouth. Not in your hand. - M&Ms
22. Have a break. Have a Kit Kat. - Kit Kat
23. Quality never goes out of style. - Levi’s
24. Just do it. - Nike
25. Impossible is Nothing. - Adidas
26. I love this game. - NBA
27. We bring good things to life. - General Electric
28. Let’s make things better. - Philips
29. It’s a Sony. - Sony
30. Connecting People. - Nokia
31. Hello Moto. - Motorola
32. It keeps going, and going, and going. - Energizer (Bunny)
33. Let your fingers do the walking. - Yellow Pages
34. Think different. - Apple
35. Intel Inside. - Intel
36. There are some things money can’t buy. For everything else, there’s Mastercard. - Mastercard
37. Not just Visa. - Citibank Visa
38. Don’t leave home without it. - American Express
39. Turning dreams into reality. - Citibank
40. The world’s local bank. - HSBC
41. Singapore Girl, you’re a great way to fly. - Airlines
42. The heart of Asia. - Cathay Pacific
43. Smooth as silk. - Thai Airways
44. Be the first to know. - CNN
45. The happiest place in the world. - Disney
46. I ♥ NY. - New York
47. The ultimate driving machine. - BMW
48. Safety. - Volvo
49. Think small. - Volkswagen
50. The power of dreams. - Honda
51. We try harder. - Avis
52. Pangmatagalan. - Motolite
53. Success. It’s a mind game. - Tag Heuer
54. Good times. Great taste. - McDonald’s
55. I’m lovin’ it. - McDonald’s
56. Finger-lickin’ good. - Kentucky Fried Chicken
57. Have it your way. - Burger King
58. Langhap Sarap! - Jollibee
59. It’s more beautiful with a Red Ribbon. - Red Ribbon
60. When it positively, absolutely has to be there overnight. - FedEx
61. It cleans right down to the shine, and isn’t that a nice reflection on you. - Joy Dishwashing (USA)
62. Tide’s in. Dirt’s out. - Tide detergent (USA)
63. Labadami, Labango. - Mr. Clean
64. Putting-puti, di maasul na puti. - Tide Bar
65. Wais si Lumen - Surf
66. 99.9% Pure. It floats! - Ivory
67. For superior skin-germ protection. - Safeguard
68. I can feel it … yeah! - Palmolive shampoo
69. No cavities! - Crest
70. The best a man can get. - Gillette
71. Raise your hands if you’re sure! - Sure deodorant
72. No more tears. - Johnson’s Baby Shampoo
73. The quicker picker-upper! - Bounty Paper Towel
74. Kills bugs dead! - Raid
75. Fill the air with love. - Glade
76. Kills germs, even under the rim! - Toilet Duck
77. Iba’ng may pinagsamahan. - San Miguel Beer
78. Ito ang beer! - San Miguel Beer
79. Ito ang tama! - Red Horse Beer
80. Pang-kondisyon para bukas! - Gold Eagle Beer
81. Baranggay Ginebra! - Ginebra San Miguel
82. Magpakatotoo ka! - Sprite (Philippines)
83. Tama ang timpla! - Pop Cola
84. Be iba! - Sarsi
85. The Olympic Energy Drink! - Milo
86. Drink Milo Everyday! - Milo
87. You are my number 1! (jingle) - Nido
88. One world of Nescafe. (jingle) - Nescafe
89. Follow your heart! - Selecta Ice Cream
90. Finest name in Ice Cream - Magnolia
91. Wala pa ring tatalo sa Alaska! - Alaska Milk
92. OK ka ba tiyan? - Yakult
93. Chicletin mo baby! - Chiclets
94. Haplos ng pagmamahal. - Vick’s Vaporub
95. Bawal magkasakit! - Clusivol
96. Nasa dugo lang yan! - Circulan
97. Nakasisiguro gamot ay laging bago! - Mercury Drug
98. We’ve got it all for you. - SM Malls
99. Simply Amazing! - Smart
100. It’s all in your hands! - Globe
101. The Beauty of the Philippines Shining Through - Philippine Airlines
Note that most if not all of the above taglines belong to market leaders — or at one time dominant brands – perhaps until a new hire changed an old, hitherto successful tagline.
(The author is President of Business Mentors, Inc. a Management Consultancy Firm, specializing in marketing and advertising, and Regional Director of ZMG Ward Howell, Inc., a leading provider of human capital solutions. He has a 25-year career in Marketing, Sales and General Management with MNCs and regional conglomerates across Asia-Pacific).

Info to ALL Bloggers ( India) Don't get caught in a web!

Dear Fellow bloggers !

We are a global fraternity who believes in getting connected to basically share and care!

Well according to the news ( India) one get into deep trouble, for irresponsible blogging.

The court has ruled about this, about the content of what you publish in blog and net working sites.

Well- you might argue that these are all personal space! But then there is a limit.

And guidelines are forth coming. Yes, there has been increase usage of abusive language

The world expects moderate comments, and inputs from visitors.

Cyber crimes can now attract and invoke criminal offence charges of” offensive content”

Well according to a Dr M Sudhakar ACP,

“When any one get started on a community or ready to post comments, try to think analyze, the content- Yes, you have the creative freedom and you are the editor”

So folks

Check- re-check- and check again. So before you author your content

Be aware of the NET result! OR else you might be caught in a WEB!!!

Branding... More than a slogan.>Chris Franklin

Ok.

I deal with a lot of local companies and non-profits in the Memphis, North Mississippi and Eastern Arkansas and one of the things I am having a hard time expressing to clients is that Branding is "more than just a slogan." I try to create content that helps identify their company, but many of them have ideas and want those ideas produced and it is a short term solution to what is really needed to help.

Has anyone dealt with the issues like this when working with a regional non-profit organizations? and How do you express to them the importance of long term investments in Branding their non-profit?

Many of my corporate and broadcast clients get it. They have their slogans, but they understand to effectively penetrate the market they must do the 6 things below.

1. Be factual about their services
2. Create the Brand Vision / Mission Statement
3. Define your personality and character (values)
4. Build on relationships with customers/audience
5. Integrated communication / advertising that isn't a direct media buy (word of mouth, publicity)
6. Deliver (a product delivered is an affirmation of the message)

Should we continue to give our smaller non-profit clients what they ask for? (short videos for banquets/fundraisers)

Or... What techniques should we do to get them to see the big picture and invest more dollars in a 6 or 12 month campaign?

Chris Franklin
Owner, CB Video & Design, LLC
http://www.cbvideodesign.com

(This is ref of posting in linkedin where I am a member)

BRAND ambassadors & Slogans

Most of the leading brands in the world to achieve the equity factor, and to sustain the Brand loyalty, sign up a “known face” in society, or a celebrity to promote the product or service. The selection of these persons has to be done very carefully with lot of research.

As they should be able to connect with the consumer and sustain the interest. They act as the face of the brand. The contract could be very lucrative, depending on the profession of the selected person. He/She has to be briefed about the clear cut goals and objective of the campaign.(s)

The known faces in India who endorse a brand are Sharuk Khan, Amitabh Bachan, Sachin Tendulkar, Dhoni, Dravid, Ganuguly, Preety Zinta, Aishwaria Rai, Kareena Kapoor, Saif ali Khan, Youvaraj singh, You will notice that the actors and sports persons are the most sought after. It will be really worth it to study about the contracts they sign up, the fees charged, period in number of years etc.

There is a RISK factor too! If the person suddenly for some reason "looses out" in the popularity chart due to various commercial, professional, personal reasons, then the brand could get a beating too! I dare not quote examples , however your guess is as good as mine!

SLOGANS to support the media/creative, TV commercials, and jingles play a very vital role

Today COKE has signed Goutam Gambir as their BRAND ambassador

Some of the VIPs lend their name for CSR activities of corporates also!

"Good things come to those who wait" Congrats A.R.Rahman R

A new survey claims the Guinness slogan "Good things come to those who wait" is the most commonly used ad slogan in everyday life.!!!!

Well How true! I would like to say Congrats! to ARR, for winning the Oscar for Best Original Score and Best Song Jai Ho. for the Feature film Slumdog Millioaire!

I had the opportunity to work with him on several film projects while working for DTS and then with Dolby.

Thanks to make Indians proud of your double achievement! And to all others who bagged the awards!

Bow Bow! It is all about slumdogs today! (oscar) Here are some cat food slogans

Brand	Slogans
Meow Mix cat food	Tastes so good cats ask for it by name
9 Lives Cat Food	Real Taste. Real Excitement The cat who doesn't act finicky soon loses control of his owner
Friskies	Friskies. For more.
	For cats with an appetite for life
	A language you both understand.
Fancy Feast	Good taste is easy to recognize
Whiskas Cat Food	Whiskas. What cats want Cats Know the Difference A real treat for your cat's teeth Eight out of ten cats prefer it Nutrition for life naturally ( Australia) There's nothing cats would rather eat ( Aus)
Felix cat food brand	Cats like Felix like Felix
Sheba cat food	To say I love you

Branded cars and Automobile Slogans

Slogans	Brand
"Ask the Man who Owns One"	Packard, 1925, Austin Bement
"Bigger in Texas, Better in a Dodge"	Dodge
Bloody Volvo driver	Volvo-2003
"If only everything in life was as reliable as a Volkswagen	Volkswagen
"Liebe zum Automobil"	Volkswagen
"Va-va-voom"	Renault
"Zoom Zoom [Zoom]"	Mazda, 2000s
"The lion leaps from strength to strength"	Peugeot, 1980s
"Sooner or later, you'll own Generals"	General Tires Corp.
"State of Independence"	Saab 2000s
"Think Small"	Volkswagen, 1962
"Right service. Right price."	Meineke
"The power of dreams"	Honda
"Never Follow"	Audi
"Papa?" "Nicole?"	Renault Clio
"Vorsprung durch Technik"	Audi
"Sheer driving pleasure" "The ultimate driving machine" >>>>>>>~ BMW	BMW
"Passion for the road"	Mazda, 1990s
"Put the fun back into driving."	Vauxhall Motors
"Quality is job one"	Ford
"The Real Thing"	Ford Australia, 1970s
"Once driven, forever smitten"	Vauxhall Motors,
"Oh what a feeling Toyota"	Toyota
"Like a rock"	Chevrolet Trucks
"It's a Skoda. Honest."	Skoda, 2000, Fallon
"Have you driven a Ford lately?"	Ford
"Ford is the Best in Texas"	Ford
"Grab life by the horns"	Dodge
Fahrvergnügen	Volkswagen, early 1990s
"Everything we do is driven by you"	Ford
Drivers wanted	Volkswagen, 1995
"The Drive of your life."	Peugeot
"The car in front is a Toyota"	Toyota
Créateur d'Automobiles"	Renault

Some Great Slogans of Branded JEANS !!

BRAND	Slogans
Levi's Jeans	A style for every story
	Have you ever had a bad time in Levi's?
	Quality never goes out of style.
	Original jeans. Original people.
	Our models can beat up their models
Calvin Klein Jeans	Nothing comes between me and my Calvins.
Gloria Vanderbilt women's jeans	My bottoms are tops
. Diesel jeans	The Luxury of Dirt.
	For Successful Living.
Lee Jeans	Behind The Scenes Since 1889.
	The jeans that built America
Gas brand, jeans and clothing	Gas. Keep it Simple
	Gas, It's True
	Fashion is nothing without people
Lawman Jeans-India	Leaves everyone speechless.
Mudd jeans	Mudd. Better when it's on you.
	Our name is Mudd
Meltin' Pot jeans	Meltin'Pot. Share life
	Stop wishing. Start living. Jeans your skin Get real.

. Wrangler	There's a bit of the West in all of us.
H.I.S. jeans	Made for Pleasure
Blue Cult Jeans	Uncompromising.
Polo Jeans	G.I.V.E. Get Involved. Volunteer. Exceed
Mustang , German brand	True Style never dies. Mustang Jeans never die. They just fade away
Dockers Jeans DKNY Jeans	It's hard to be nice if you don't feel comfortable. The official uniform of New York.

Best T-Shirt Slogan

If you see da police, WARN A BROTHER
has the warner brothers logo on it

Beauty is SKIN deep? look at these solgans!

BRAND	SLOGAN
Max Factor	The make-up of make-up artists
CoverGirl	Easy Breezy Beautiful CoverGirl
Revlon:	Feel like a woman.
Vital Radiance	Revitalizing beauty for your changing skin
Bonne Bell	BonneBell. Beautiful. Colorful. You.
Lancôme	Skincare innovation.
Barry M fashion cosmetics	The most colourful name in cosmetics
Elizabeth Arden	Seeing is believing.

yeh dil maange more! ( Hinglish) slogan

Use of "Hinglish"? in Indian ad slogans!


Few decades back,INDIA- means for some, the land of Tigers and Taj Mahal! and for few snake charmers and Ghandi caps.

As I write this...... I am talking about this India in trasition. There is a positive revolution taking place in the markets....shoud I call it the Bazzar.Over 1000 MNCs(Multi National Companies) have shown their keen interest from the domestic market, to this great Jumbo a market available for their products and services.For the local companies Globalization is the mantra now!

This challenging "change" is both predicative and are marketing gurus are working overtime in managing this change, with new economic order- Marketing their brands in India with over Fourteen official languages, with diverse language,culture every 500 kms, is almost a nightmare for the creative team to launch, and sustain the brand in the market. Some of them respond -some perish in this lab conditions!

There are no doubt, effective mediums available for advertising,out door, TV, paper and mags,sampling,and others which are typically INDIAN! and now even in your mobile too! But writing a copy or slogans, in about 10 different languages is a nightmare for the slogan smiths like me!

I feel that one has to adopt radical transformations strategies and formulate actions for positive responses.
As WE dont think in English- ( but we are the second larget nation to have all the skills in this laungaue)International brands has to be very careful entering different markets with in India, chooosing the right words- in local languages for advertising their produucts.

Yes, not forgetting the local successful brands and lables, and the loyalty factor is very deep routed in the minds of customers.

Slogans according to my research for the last ten years, is surely the life line of brands, and thse little tag lines,leap out from billboards,TV screen, and even T shirts. Selling Pin to piano!
Believe me tanslating "PUT A TIGER IN YOUR TANK "( brand ESSO) is easy to translate in ten languges- but....."Have a break- have a kit-kat" well it will just an apology of translations!

While I was working on road shows, ten years back on DTS ( digital thetare systems)a concept introduced that time in India,to translate their slogan 'LISTEN AND BE AMAZED" TO THE Theatre projector operators of fifteen States here, it was a real hard job. The nearest we got was in Hindi.

I take my hats off to all the creative folks, who has made it possible, for the acceptance of "dual-lingo" perhaps soon a new lexicon will be created by the ad world in India soon!!!!! which is now being called as "HING-LISH"???? a blend of noth Hindi and English and brands like Pepsi has shown that it is acceptable and the latest slogan is " A DIL MANGE MORE....." ( A DIL MANGE IS HINDI AND more IS ENGLISH.)and the word "more" in Malayalam which is language spoken in Southern part of Kerala is Yougert!!!

Ravi shivram
Slogansmiths.Chennai- India

www.brandlifeline.com

Slogans on DOG foods- a Challenge!!!

HI,

Just imagine, that you have a pet, and you are walking into a supermarket

to get dog beekes /food. You go to the section and Lo! And behold you find hundreds of brands !!!

What makes you to buy a particular brand? Well did your pet ROCKY tell you Hey get me this brand? And surely YOU are not the end user – right!!! Is it the attractive packaging ? Price? Word of mouth- yes my neighbor told me so. Here is one product where the SLOGANS play a very critical important role for the brand. Have a look at the slogans!!! Bow bow !!!

BRAND		SLOGAN
Alpo		Doesn't your dog deserve ALPO?
		A great dog deserves Alpo
Husky dog food		Husky. The real meat taste every dog loves
Hill's Pet Nutrition		Hill's. The Global Leader in Pet Nutrition
		Hill's "Science Diet" brand, pet food
		Live lighter, Love longer.
		Superior nutrition for the life of your pet
Butcher's dog food brand		Dogs loves Butcher's
Cesar		Cesar. Sophisticated food for sophisticated dogs
Eukanuba Pedigree		The best you can do for your dog We're for dogs Pedigree. It's a dog thing (UK campaign) Dog's rule (USA campaign) Helping your dog live a fuller life (Canada) You keep them happy, we'll keep them healthy (Australia, New Zealand) High Octane fuel for working dogs (Pedigree Meaty-Bites Working Dog) Sealed in goodness (for Pedigree pouches, Australia) Biggest news since the bone. (Pedigree Meaty Bites dry dog food) Pedigree Pal. It's the best ever.