The first ever advertising slogan was made public, and only few people were able to memorize this message. This was One hundred and fifty years back!
Beewchams in 1859, in Aug sixth, changed it all! And from then on marketing of any ad,
Did have a slogan, catch line or tag line. It was “ Worth a guinea a box” a cold and flu powder product. This strapline as an advertising tool stood its time for several years! It was during the twenties and thirties hoardings was used as an effective media and no one could miss out “Guinness is good for you”
We have come a LONG WAY! And today slogans have really become the LIFE line of brands.
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“What makes a good slogan is a short message that is readily associated with the brand. It must be put in context to have an effect and get the right message across,” he said.
But, above all, one of the key elements of a successful campaign is to advertise the product to shoppers rather than just raise awareness of the brand, Mr Houdmont, said.
“A survey of shoppers once discovered that more people associated Gillette with cricket, which it sponsored at the time, than they did with razors,” Mr Houdmont claimed.
“Obviously, it is not the key to associate the brand with too many other things.”
Some of the most memorable campaigns in
Another, “Mum’s gone to Iceland” – the idea of the Deeside-based frozen foods giant – proved popular with family-minded parents and cost conscious consumers alike.
One of
Some of the most effective and commonly rehearsed lines were “It’s Brains you want,” and “It’s not Wales without SA,” and the canny stunt – forced by a French ban on advertising alcohol on sports shirts – to switch Brains for Brawn as the logo on Welsh rugby shirts for away matches with France.
The swap caused sales of the sports top to rocket, even if the move was made only to abide by the regulations.
Noam Buchalter, marketing manager for Pot Noodle, reiterated the importance of a catchy slogan – even if these are now under threat from modern means of advertising – the web and instant messaging site Twitter.
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Here is a slogan for the New Year
Let things be better than the best for all of you!
Ravi Shivram
