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Wednesday, August 13, 2014

Desh ka namak!!!!!Desh ki Dhadkan!!!!!.Happy Independence day!!!

Greetings and Happy Independence   day!!!, India has several languages, dialects, however still there is debate going on about the “official” language OR National Language…   well that is what the parliament and other s have to decide.
But when it comes to tag lines after English, the most popular one is HINDI and as |I had mentioned in my earlier post the “tapori” language of HINGLISH…

Here is a list of HINDI slogans for some of the well known brands…
HDFC Std Life: Jiyo sar utha ke

Alpenlibe: Jee lalchaye, raha na jaye

Sprite: Bujhaye pyas, baaki all, bakwas!

ICICI: Hum hain na

Taj Mahal: Wah Taj!

Mentos: Dimag ki batti jala de

Surf : Daag Acche hain

Big Bazar: Isse sasta aura cha kahin nahi

Tata Salt: Desh ka namak

Chlormint: Dobara mat poochna

Asian Paints : Har Ghar Kuchch Kahta hein

Coca Cola : Thanda Matlab Coca Cola

LIC: Zindagi ke Saath bhi, zindagi ke baad bhi

Lifebuoy : Lifebuoy hai jahan, tandrusti hai wahan

Fevicol: Fevicol ka mazboot jod hai Tootega nahi!

Dairy Milk : Swad Zindagi Ka

Maggi : Taste Bhi, Health Bhi

Tata Sky: Isko laga dala to life to life zinga lala

Bajaj: Hamara Bajaj

Hero Honda: Desh ki Dhadkan

Monday, August 11, 2014

You'd look sexier on a bike. and others.

A newspaper advertisement for BSA, ( See image)a British bicycle firm in 1946. Bicycles were in short supply in India during the Second World War and for several years after the war British machines sold in large numbers before import duties and the rise of Indian cycle production drastically reduced their market. Despite the advertiser’s image, few adult women rode bicycles in India in the 1940s.

Here are some brand slogans/ and quotes on cycles.

"Honk if you love bikes!

  • Love America? Ride a bike.
  • Yes we can use less oil.
  • No blood for oil.
  • Bicyclists make better lovers!
  • Bikes ARE traffic.
  • Burns fat not oil.
  • 400 miles a gallon.
  • Yes we can use less oil.
  • You'd look sexier on a bike.
  • Put something fun between your legs.
  • Half the wheels, twice the fun!
  • More:
    1. A bike ride a day keeps the doctor away.
    2. Bicycling is better for your body, mind, wallet and world.
    3. Thank you for not driving (in the bike lane).
    4. I just saved a bunch of money on my car insurance by switching to a bike.
    5. Think globally, bike locally.
    6. My other car is a bike.
    7. One less car.
    8. What Would Jesus Drive?
    9. Style over speed.
    10. Make love, not exhaust.
    11. Powered by pancakes.
    12. Grasp life by the handlebars.
    13. Burn Carbohydrates, Not Hydrocarbons.
    14. Save the Earth, ride a bike.
    15. Four wheels move the body. Two wheels move the soul.
    16. The perfect car was invented almost 200 years ago, it's called a bike.

Medimix... with the herbal heritage tag

Medimix is an Indian brand of ayurvedic/herbal soap manufactured and marketed by Cholayil a Chennai based company. The brand was founded by Dr. V.P.Sidhan. In 2011, Medimix was judged the 87th most trusted brand in India and the 15th most trusted brand in the 'personal care' category according to the Brand Equity Survey conducted by the Economic Times.

 All employees of AVA Cholayil Health Care Pvt Ltd start their day with a 15-minute yoga session. The origin of AVA Cholayil can be traced to the kitchen of Dr V.P. Sidhan, a physician who worked in the Indian Railways and belonged to a family of ayurveda practitioners in Trichur, Kerala. 

He used oils which his ancestors had effectively used to treat skin diseases, to produce soap and launched Medimix in 1969. The soap includes ingredients which help in the removing of boils, acne and other skin infections. All of which are clinically proven.

Read more:-

Medimix is the second largest Ayurvedic soap brand in the country. This brand is a pure play ayurvedic soap and has been around in the Indian market for more than 37 years. The brand was born in 1969 by a virtually unknown company Cholayil . Over these years , Medimix has grown to become a Rs 140 crore brand.The brand was targeted mainly at SEC BC segment.

Medimix is a pure ayurvedic herbal soap and take pride in its herbal heritage. This brand can be said as one of the pioneer in the herbal soap category. The brand was one of the few brands that had positioned itself as a herbal soap when the market was full of synthetic soaps. The brand had 18 herbs in it and was positioned as a curative/medicinal soap. The brand was even prescribed by doctors for skin diseases.diseases. Medimix is the only brand which reveals all the name of its ingredients in the packaging. The name Medimix was derived by combining Medicine + Mix ( my guess). Because of its quality and medicinal properties, the bran has around 30% market share in the d has carved out a place in the Rs 660 crore herbal soap market. Medimix ayurvedic soap market and 3.2% share in the total soap market.

Medimix was marketed heavily in South India. But often this brand fell into the trap of Sales Promotion driving the sales. The sales dropped sharply when the sales promotion schemes get over and company had to rely more on the sales promotion activities. The brand also went into totally unrelated Brand Extension into cough syrup category with Medimix cough syrup and also extended into Coconut oil segment : both of these extensions were not successful.

In 2006, the brand took a major initiative to take the brand forward. Medimix has realized competition getting intense in the soap market with brand coming out with variants and also taking the Natural/ayurvedic route. Although Medimix had the heritage, there was the issue of brand not being noticed by younger generation. Brands like Jeeva began to challenge the ingredient theory by promoting its 27 herbal ingredients vs Medimix's 18 herbs.
In 2006 Medimix initiated a relaunch exercise for Medimix. Medimix changed its packaging after 36 years into a new contemporary packaging designed by Bangalore based Ray+ Kesavan Designs.New advertisement campaigns were launched intended to appeal the brand to the younger crowd.According to company officials , the brand wants to be appealing to Mass Urban and younger crowd which is a tough task for any brand.The brand also came out with two variants : Sandal and glycerin to attract the Naturals segment. The brand also is tying to appeal as a beauty soap with out diluting its medicinal curative positioning.The brand also wants to appeal to SEC A segment .
The company wants to take the brand national and make it a rs 500 crore brand.The competition is intense but Medimix has a heritage to bank upon. May be in this case the brand may have to seek a celebrity push to reach the next level.

Thursday, July 31, 2014

How lonooooooooooooooooooooooooooooooooooooooog should a slogan be?


How long should a slogan be? 

It should be long enough to reach an emotional connection in the consumer's mind.

Memorable slogans are usually long. 
In truth, it's difficult to find many short slogans that are memorable. Most of the slogans people remember are relatively long. 
(Well this debatable as a slogansmith, I would rather have a short and sweet slogan for my clients!)
  • Ace Hardware: "Ace is the place with the helpful hardware man." (9 words)

  • Avis: "Avis is only No.2 in rent-a-cars, so why go with us? We try harder." (12 words)

  • Dyson: "The first vacuum cleaner that doesn't lose suction." (8 words)

  • Geico: "15 minutes can save you 15 percent or more on car insurance." (12 words)

  • Las Vegas: "What happens in Vegas, stays in Vegas." (7 words)

  • M&M's: "Melts in your mouth, not in your hands." (8 words)

  • The New York Times: "All the news that's fit to print." (7 words)

  • Reese's peanut butter cups: "Two great tastes that taste great together." (7 words)

  • Reno, Nevada: "The biggest little city in the world." (7 words)

  • Roto-Rooter: "That's the name and away go troubles down the drain." (10 words)

  • Saturn: "A different kind of company. A different kind of car." (10 words)

  • Secret deodorant: "Strong enough for a man, but made for a woman." (10 words)

  • Smuckers: "With a name like Smuckers, it's got to be good." (10 words)

  • Splenda: "Made from sugar so it tastes like sugar." (8 words)

Logic suggests that you want a slogan that's all inclusive. Let's reach out and touch everybody. And furthermore, let's cram as many ideas as we can into our slogan (as well as keep it short.)

Branding Countries...


As I am almost reaching my 400th post and over 4 lakhs page visits- of my blog, I thought let me offer something which I had not touched earlier, and that is branding of countries.

If any brand needs an emotional connection, it's a "country" brand.

Thanks to the popularity of branding, many countries around the world are launching branding campaigns. And, as you might expect, they almost all use short, emotionally-deprived slogans.

·         Brazil: "Sensational."
·         Colombia: "Passion."
·         Germany: "Simply inspiring."
·         Greece: "The true experience."
·         India: "Incredible."

·         Kenya: "Magical."
·         Korea: "Dynamic."
·         Malaysia: "Truly Asia."
·         Singapore: "Uniquely."
·         South Africa: "It's possible."
·         Thailand: "Amazing."

I have taken ref from Mr. Al Ries. Al Ries is chairman of Ries & Ries, an Atlanta-based marketing strategy firm he runs with his daughter and partner Laura. 

Yes, some of the states in India have their own slogans too! For eg
“ God’s own Country” is Kerala.  (Will post more on this list later)

What you notice from the above is all of them have adjectives and are all ONE word.

Monday, July 28, 2014

Friday, July 25, 2014

Think Different and other slogans of " Computer brands"

Empowering People.
The Computer for the rest of us
The Computer for the rest of us
iThink, therefore iMac
Apple Computers      The Power to be your best
The Power to Be Your Best.
Apple computers                      

                                                         Think Different
Cisco Systems     

                                              Welcome To The Human Network

Compaq                                  Has it changed your life yet?

EA Games                              Challenge everything

Hewlett Packard                       Expanding Possibilities